The unexpected hazard of Conversion Rate Optimisation (CRO)
Well, could YOU cope with an explosion in sales volume?
Even 200 percent gains aren’t unheard of – so would you genuinely be able to handle that level of uplift in your business?
In 2012, one of our CRO clients was so overwhelmed by the 318% lift in enquiries that they had to take our optimised pages down temporarily while they hired more staff.
March 2013 saw one of our online dating clients hit with a 64% increase in new members as soon as we changed their landing page sign-up form.
If having to satisfy more orders, or deal with more signups, opt-ins and subscribers is the sort of problem you’d like in your business, it’s time you gave your website the Tartan CRO treatment.
Two routes lead to Conversion Optimisation success – which is right for you?
We can make Big Dramatic Changes where we treat your whole page in one go, before going on to tweak for further improvements, or we can make a series of smaller incremental tested changes.
The whole page optimisation method works best on poorly performing pages where it yields the biggest and best results, while the incremental method is useful to improve conversion lifts on already strong pages.
Our comprehensive CRO Discovery Report will highlight our proposed methods and if you’d rather keep the work within your company, it gives you a detailed blueprint to work from.
The science (and geekery) of CRO – the what, the why and the how it all works
And Maths. And Psychology. And Social Anthropology.
Then there’s Colour Perception. Colour Theory. Next add in some some Neurolinguistic Programming and a whole heap of effective Copywriting.
At it’s essence maximising conversion is about understanding your visitors needs and then simplifying and clarifying your offer to satisfy those needs with minimal strain, effort or friction.
The brain has built in shortcuts to help with decision making – the science of CRO seamlessly helps these shortcuts do their “thing” – and we analyse and measure the resultant lifts.
It may seem amazing how subtle persuasion, gentle guidance and tapping a few mental triggers can be enough to have a customer pick you over the competition.
But it is just science. And maths (Oh we did that bit already)
Working with Tartan CRO – First steps towards your guaranteed 10% lift in conversions
In this, we examine key areas with significant potential for improvement and provide a detailed plan for suggested changes in the conversion process, design, layout and copywriting.
Complete with annotated screengrabs and sketch suggestions our CRO Discovery Report can form the basis of successful optimisation even if you choose to do the work yourself (in fact we used to offer the service as a standalone product for this very purpose.)
While writing your report, we get to know your product / service intimately, meaning as soon as you’ve got our report and give us the word, we’re able to start work optimising sooner rather than later.
Each report takes approximately five working days to prepare, with a billable value of £645.
But we only invoice our Discovery Report at £325. And then we make it free.
For every Discovery Report, we give credit for future CRO work to the value of that same £325 – making our report effectively free when you become a client.
Become a client and the report is effectively free.
Do the work DIY with an invaluable £645 report at half price. Win-Win